Rakuten Marketing
has reported 16.9 per cent growth for Q3 across its UK businesswhich encompasses the Rakuten Affiliate Network,
Rakuten Display and Rakuten Attribution.In
Europe, the digital marketing company has added leading brands to its client
list over the last quarter including lingerie brand, Ann Summers, luxury
department store, Harvey Nichols, and leading toy retailer, Toys R Us. Globally the company is also growing its
existing clients, as brands expand to use new Rakuten Marketing services and
move into additional international markets. These brands include Living Social
and Karen Millen, now launched on Rakuten Affiliate Network Australia, and Lulu
Guinness on Rakuten Affiliate Network in the US
Mark Haviland, MD, Rakuten Marketing
Europe comments: “A major reason we have experienced such continued and
positive growth this quarter is that our existing clients are investing in
other divisions of Rakuten Marketing and our services overseas. We are focused
on providing our advertisers with the omni experience, which provides them with
a seamless, consistent experience to influence consumers at every touch point.
Through our continued investments in technology and resources, as well as the
company rebrand, we are able to make this vision a reality for our customers.”
Rakuten
Marketing’s individual business units also continued to see strong growth over
Q3. Its display and retargeting arm, Rakuten Display, saw an 8.3 per cent
global increase in same-store client purchases YOY, coupled with a 79 per cent
increase in the number of clients in Europe. The display business continued to
grow globally too, seeing a 26 per cent increase in clients in the US and a 150
per cent increase in Brazil, reflecting the fact that the company entered the
Latin American market in 2013.
In
the UK, Rakuten Affiliate network saw same-store sales up 25 per cent YOY.
Mobile devices were particularly effective in driving orders for this arm of
the business; specifically, tablets accounted for over a fifth (22 per cent) of
total orders, up 23 per cent YOY. Mobile phones saw a similar rise, accounting
for 17.5 per cent of total clicks (up 38 per cent YOY) and 9.4 per cent
of total orders (up 81 per cent YOY).
Rakuten
Marketing’s global affiliate networks saw similar mobile trends to the UK. The
US saw same-store sales rose 23 per cent YOY, with mobile phones accounting for
19.2 per cent of total clicks (up 49 per cent YOY) and for 6.7 per cent of
total orders (up 49 per cent YOY). Orders from mobile phones also grew in
Australia by 248 per cent YOY, whilst in Japan orders from tablets were up 44
per cent YOY.
Rakuten
Attribution, the measurement and attribution division of the company, saw a 170
per cent increase in clients using its Universal User functionality, which
enables Advertisers to join user journeys across all channels and devices. As a
result of this consistent growth throughout the year, the company has seen a 30
per cent increase in employees in 2014.
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