Global data solutions provider Return Path today
launched a new version of its Email Optimization Suite, including new
capabilities that allow marketers to deliver email on consumers’ schedules,
optimise email subject lines, and compare email performance and subscriber
engagement to select competitors and best-in-class senders. Built on it’s proprietary email data platform, new
capabilities are designed to help marketers improve ROI from their email
marketing efforts without needing to change email service providers or
significantly alter their processes.
“Email marketing is a mission-critical revenue and customer engagement driver
for most businesses today,” said George Bilbrey, president of Return Path. “Our
history in email deliverability and our unique and proprietary data assets put
us in a strong position to provide additional products and services that will
help our clients and partners be more successful with their email marketing
campaigns.”
New and enhanced capabilities of the Return Path Email Optimization Suite
include:
●
Send Time Optimization analyses behavioural data to identify when subscribers
are most likely to interact with commercial email and automatically deliver
messages at those times without changing the way marketers deploy email
campaigns.
● Subject Line
Optimizer helps drive engagement and elevates email campaign messaging by
comparing the effectiveness of real subject lines across thousands of brands
and industries.
● Executive Scorecard
benchmarks email program effectiveness and subscriber engagement against
competitive and best-in-class senders.
● Enhanced Inbox
Preview gives marketers the ability to see how their email creative will render
across a broader spectrum of devices, browsers, and email clients, and provides
insight on how to fix problems before campaigns go live.
● Customisable
Dashboards provide actionable insights related to inbox placement that can now
be modified and scheduled for distribution across working teams.
● Certification
provides better inbox placement with participating mailbox providers and spam
filtering services, which now include AOL, Cisco, Orange, and Vade Retro.
Share