Ribble Cycles have opened their latest showroom in Nottingham, bringing the brand’s total number of retail outlets to 4 with more set to open over the coming 18 months.
The Nottingham showroom blends digital with physical to create a fully immersive customer experience. Dedicated digital displays share product information, specs, reviews and FAQ’s and allow customers to experience products in action through video content.
“Our aim is to give customers the opportunity to experience our world-class bikes first-hand and to fully interact and engage with our brand. We highlighted Nottingham because of the interest and heritage in cycling, its vibrancy, as well as having a strong existing Ribble customer base within the region. When selecting locations we identify ‘destination’ opportunities with a variety of premium global brands and good consumer footfall. We’re excited to finally get the doors open and showcase our exciting range.” David Stacey, Commercial Director, Ribble Cycles
Andy Smallwood, Ribble’s CEO adds: “Ribble has redefined the bike buying customer journey and experience with a unique digital and brand led proposition centred on an award-winning product range, combined with full customisation and personalisation, ensuring that the customer gets the perfect bike to exceed their cycling needs. Nottingham is the latest in the continued strategic roll out of our physical brand showrooms with their cutting edge visual and digital technology further enhancing this immersive experience and demonstrating the ambition and scale of our growth strategy”.
The new store will also hold events, seminars, screenings and product evenings – all with the aim for the brand to further connect with the wider cycling audience and interact with the local community.
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