Rituals, the wellbeing beauty brand, has selected RELEX Solutions, provider of unified supply chain and retail planning solutions to deliver comprehensive, end-to-end supply chain optimisation capabilities. Rituals will leverage the use of RELEX across their stores, eCommerce site, product distribution and production operations. This will include sales & operations planning, forecasting, replenishment solutions and production planning tools to enhance demand forecasting accuracy, optimise availability and inventory levels as well as to streamline production processes.
The Dutch cosmetics company offers a range of home and body collections that includes skincare, bath and body care, perfume, and home fragrance. Operating in 36 countries, Rituals manages 1,300 company-owned and franchised stores, and their eCommerce site ships to over 30 countries around the world. Dedicated to sustainability and personal well-being in the beauty luxury industry, Rituals is a Certified B Corporation.
With this implementation, Rituals aims to use a single tool with integrated end-to-end planning and execution capabilities across their locations to ensure seamless coordination from planning to execution. With planned expansions in European and Asia-Pacific markets, Rituals sought a system to improve efficiency and effectiveness, whilst supporting their supply chain with sufficient capacity.
“Embarking on a new strategy to align end-to-end supply chain planning and optimization with RELEX allows us to improve accuracy and efficiency across our operations. With one aligned forecast, we can better anticipate customer demand and support growth in our existing and emerging markets. This is also a significant step towards supporting our future growth and ensuring our innovative products are always available to our customers,” said Mark Hoppenbrouwers, Senior Director Global Planning & Supply Development, Rituals.
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