Saltrock, a North Devon based surfing brand, has implemented a new EPoS and head office management solution from Futura Retail Solutions. The new system will support the brand’s growing store network which currently stands at 40 outlets and is planned to grow to 75 over the coming two years. The solution will also manage the business’ expanding UK and international online sales.
Richie Jones, Saltrock’s head of digital and marketing commented “evolving the brand to appeal to young lifestyle savvy families and expanding our reach with a growing multichannel strategy that includes a growing store network and a new website to better showcase our brand, needed a new retail management system. Designed for lifestyler retailers like us, Futura provides the perfect platform to deliver the right customer experience and the management control to react effectively to changing demands in the business.”
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