Schuh reveals footwear trends that defined 2022

Schuh reveals footwear trends that defined 2022

Footwear retailer schuh has revealed the hottest footwear trends of the year based on customer insights and shopping data from the past 12 months. Reporting on the most-loved products, trends and colours from an offering of 86 brands and 122 stores across the UK and Ireland, schuh summarises:

Top for 2022

  1. The Converse All-Star Hi was the classic style every customer wanted this year and is our number one best-seller of 2022.
  2. Who’s happy with just one pair of Converse in their shoe-drobe? Not us. The number two best-seller goes to the Converse Lift Hi.
  3. Sandals are for life, not just for summer. Dr Martens BLAIRE sandal came in at number 3.

Brand of the year – New Balance

Our drops of New Balance 550, launched via @schuh Instagram, sold out immediately and was our best performing social post this year. But it is the NB 327 that takes the crown as the most popular New Balance style at schuh across Women’s, Men’s and Kids. With a sales increase of 135 per cent on the year, New Balance continues to beat records internally – with soaring levels of performance.

UGG: One of the most in-demand brands of the year after being spotted on Kendall, Bella, Rita and Molly, it has been almost impossible to keep UGG in stock. The Classic Ultra Mini was the style of choice this year with demand increasing drastically and stock selling out in a matter of days. There was big love for the new Platform Disquette Slipper, which sold out in 3 weeks.

Cop the Crocs

The brand that needs no introduction, 2022 was the year of Crocs domination.

Despite being the most divisive footwear trend of the year, the Classic Clog – particularly in neutral tones – has been one of our best-performing styles, regularly topping the weekly bestsellers list. No Croc is complete without the ultimate clog accessory – Jibbitz. Our stores across the UK are reporting Jibbitz sales with every Crocs purchase. The most popular Jibbitz this year at schuh are the Girl Cartoon Pack, Bestie Heart and Girly Icon Pack.

Continue the Crocs obsession in 2023 as the brand will be serving us chunkier profiles, sports-hybrid product and a Barbiecore dream palette.

New Week, New Heels

In 2022 our customer was ready to get dressy. Strappy heels were the most popular heeled silhouette this year, accounting for 37 per cent of all heeled footwear sales online.

Simmi, where 60 per cent of the collection is exclusive to schuh is the ultimate glam-girl brand and brings metallic, bling and shine to the schuh shopper.

From Barbie to Valentino, this year was all about pink. Hitting the dopamine dressing trend, schuh saw the impact of this viral colour, with sales of pink footwear increasing by over 90 per cent year on year.

K-SWISS a heritage tennis sneaker brand made a comeback this year following the resurgence of Y2K-inspired fashion. Set to be even bigger next year, the classic on-court shoe mixes nostalgia with new preppy profiles.

OG punk brand New Rock was launched at schuh in 2022 answering our goth girl dreams. schuh are the exclusive high street retailer to stock this nineties grungy collection.

The Tik Tok-approved ‘skater aesthetic’ has influenced our shoppers with high-tops, mid-tops and gum soles key for this trend and all performing well at schuh. The schuh buying team are backing retro skater brands like DC and Vans to continue to rise in popularity in 2023.

schuh kids came through with the best big brands in little sizes in 2022. Coveted Nike Dunks and UGG Classic Ultra Mini hit our kid’s shelves this year, and the obsession with Crocs continued with over 100,000 pairs of kids’ Crocs purchased this year.

For that matchy-matchy vibe pairing up with your little one is easy at schuh, with adult and kids styles available across multiple brands, including Converse, Crocs, Dr Martens, Ugg and schuh own-label. Twinning is winning.


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