Footwear retailer Schuh has launched a French version of its
website at fr.schuh.eu. As part of the launch, Schuh appointed an
additional customer service team, based at its Livingston head
office, comprising four French speakers to deal with customer
enquiries. The retailer has also secured a Paris phone number for
customer calls and will provide a local address in France for
returns.
The French online store, which replicates Schuh’s British
website offers free deliveries for orders of €75 or more
and a 10 per cent student discount. To promote the site, it will
send a series of emails to its French database of some 3,000
customer records containing a sign-up a friend message.
As part of the launch, Schuh has partnered with French mail
service La Poste and will use its So Colissimo service for
deliveries.
Schuh will assess how it is received in France before further
expanding into Europe.
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