Secret Sales, a non-full-price marketplace for fashion, sportswear and beauty brands, has announced its new rewards offering – The Secret Rewards Club – in partnership with tastecard and coffee club. The alliance enables Secret Sales customers access to discounts from multiple restaurants, coffee shops and day-out activities at a time when many people are closely watching their pockets.
According to Secret Sales, customers’ average order value (AOV) is 20 per cent higher than last year. The premium eCommerce marketplace has also seen its top 10 per cent of customers AOV nearly double from £195 in 2021 to £340 this year. This suggests that more and more shoppers are seeing Secret Sales as their go to destination for non-full price fashion and sportswear. In recognition of this loyal customer base as well as its new customers, Secret Sales is looking to support consumers through the current economic uncertainty with its new rewards initiative.
The partnership will enable Secret Sales’ customers to treat themselves for less. With every purchase above £30, customers will have the option to redeem a tastecard and Coffee Club card worth £100. Armed with exclusive perks, consumers on average save £840 per annum by taking advantage of 2-for-1 discounts at restaurants such as Zizzi and Prezzo as well as days out including theme parks, cinemas and aquariums, plus 25 per cent off barista drinks such as Caffè Nero and independent coffee shops.
Matt Turner, CEO at tastecard commented “We are really excited to be working with Secret Sales, a brand which operates with the same ethos as ourselves – that we help both our partners by providing additional sales, and our customers by allowing them to benefit from deep discounts at a time when they need them the most. During the cost of living crisis, we understand that people want to still do the things that they love; whether that is eating out, grabbing a barista-made coffee, or purchasing new clothes, and this partnership helps them to continue to do that, whilst saving money”
Alex Adamson, SVP of Digital Marketing, at Secret Sales, added: “We’re thrilled to be launching this new initiative with tastecard and coffee club to bring our customers a boost of support during the current economic challenges. We know that times are tough for many at the moment and so we hope this helps ease the burden for customers wishing to treat themselves with a day, meal or coffee out.”