SheerID, the specialist in identity marketing, has joined forces with commercetools in a strategic partnership. This will allow commercetools merchants to easily develop gated, personalised offers for valuable consumer communities like students, teachers, and healthcare professionals through the SheerID platform. Merchants will have access to SheerID’s digital verification engine to instantly identify eligible consumers for their exclusive promotions, dynamic personalisation, and merchandising programs.
“Our partnership with SheerID further demonstrates our commitment to providing our merchants with access to market-leading technologies,” said Kelly Goetsch, chief strategy officer at commercetools. “We look forward to working together to help merchants sell more, grow faster, and create meaningful connections that build customer engagement and loyalty.”
SheerID’s digital verification engine provides access to over 20,000 authoritative data sources around the world to instantly verify eligible consumers for exclusive segmented offers. Leading global brands have found that verifying audiences for exclusive offers with SheerID generates three times the conversion of their typical campaigns and a return on ad spend (ROAS) of 20:1 or higher.
“Our strategic partnership with commercetools enables the company’s merchants to access our audience verification service driving significant business outcomes,” said Jake Weatherly, chief executive officer at SheerID. “Providing offers to valuable consumer communities like students, teachers, and healthcare professionals is a proven strategy to drive immediate sales. In the cookieless future, online merchants increasingly rely on privacy-compliant, zero-party data marketing solutions like this to drive consumer acquisition, retention, and loyalty.”
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