Shipping subscriptions to soar as online marketplaces look to rival Amazon Prime


Shipping subscriptions to soar as online marketplaces look to rival Amazon Prime

Shipping subscriptions are set to become the next big thing in retail as UK consumers say they’re willing to purchase more from marketplaces that offer Amazon Prime-like services, according to new research.

56 per cent of UK consumers said they are willing to order more items from marketplaces if they offer shipping subscription packages, while 40 per cent said they order more from specific marketplaces when they have a subscription service in place, according to the research by Sendcloud.

41 per cent of UK consumers already invest in similar services, with Amazon Prime by far the most popular choice.

Free delivery (68 per cent) is the most important reason to sign up for shipping subscriptions, although some consumers would also be looking for same day delivery (17 per cent) or special discounts on products (10 per cent).

However, the average consumer is willing to pay just £10 per year for a shipping subscription, with many consumers interested in paying for subscriptions even if they only shopped once a fortnight (23 per cent) or once a month (22 per cent).

UK consumers currently spend more than £50 a month on subscription services, with online marketplaces and retailers keen to get involved to offer same- or next-day delivery as-a-service.

Other online marketplaces such as ASOS, Boohoo, PrettyLittleThing, and Next have already moved to offer shipping subscription services, with ASOS recently frustrating customers by introducing minimum spend requirements.

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