The Silversurfers Facebook community has achieved the major milestone of 300,000 “Likes”.
Creative Director, Sally Lock, who manages all social media activity said: “Our friends on Facebook are a wonderful community who love to comment, have fun and interact. The major change in the last few months is that our interaction levels now regularly surpass Daily Mail and Telegraph social media. I am very proud that we have such a strong community spirit and we have a really loyal and supportive group of people.”
Sally Lock, continued: “Some of our posts are shared thousands of times and reach millions of people. More recently we realized that the over 50s are keen to have way to express their views and concerns. In response we have launched our Barometer Surveys and we will be publishing our findings on a regular basis through 2016.”
With over 6 million over 50s having a Facebook account, social media is being very widely used by this age group.
The Silversurfers brand is the generic term for the over 50s on the Internet.
Silversurfers.com is a unique and informative lifestyle website and social network exclusively for the online community of over 50s. The site was developed by an experienced team all aged over 50 in response to the growing number of internet users aged over 50, which currently stands at over 15 million. The management team has extensive knowledge of the digital world. Commercial, editorial, marketing, sales and digital expertise is supported by a diverse board which is guiding the business’s rapid growth. It has become a trusted and friendly online community environment providing news, reviews, features and offers from leading brands. Key sections include: Silvercard+, Speakers Corner, (where visitors can vote and comment on a large range of subjects), “Best of The Web”: (a round-up of useful websites covering over 200 topics ranging from health and wellbeing, travel and finance to cars, technology, sport and gardening), Showcase, where members publish their own content and Silverfriends, an online friendship site for the over 50s.
Its widely-used community and social media sites (the largest UK over 50s social media Facebook site with +300,000 followers with average interaction rates up to 500,000 per week and posts reaching over 5 million people) provide an integrated social experience for users who want to meet new friends, connect with old friends and share information online.
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