With SLI
Systems Dynamic Product Banners, retailers’ website visitors, arriving from organic search or paid ads, are shown products related to their original
search intent. With this capability,
visitors are more prone to stay on the site and complete a purchase. SLI says its e-commerce customers have
reported early successes, including conversion rate increases of 9 to 14
per cent, lower bounce rates and higher revenue.
“Now,
more than ever, the product page is becoming the entry into our site. Given the
growing popularity of Product Listing Ads, customers are landing on product
pages via short-tail terms,” said Glenn Edelman, Vice President of Marketing at
Wine Enthusiast. “SLI’s Dynamic Product Banners allow us to show a full
catalogue of products on the detail page above the fold, allowing customers to
see related products they may want to purchase.”
Wine
Enthusiast has experienced a 17 per cent click-through rate (CTR) on Dynamic
Product Banners. When visitors interacted with the banners, the company
has seen a 48 per cent increase in revenue-per-click and a 14 per cent increase
in conversion rate.
“Product
pages that rank high in various search engines sometimes show products that are
discontinued or out of stock, causing visitors to bounce,” said Blair Cassidy,
Vice President of Product Management for SLI Systems. “With Dynamic Product
Banners, e-commerce sites have a powerful tool that significantly increases the
likelihood that their visitors will stay and buy from their sites, moving them
closer to conversion and boosting sales.”
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