French denim etailer SoJeans, which offers some 1600 styles
of jeans from over 100 brands, is using eCommera’s Software as a Service (SaaS)
reporting and analytics solution DynamicAction to support its business growth.
The solution tells retailers exactly what’s impacting their
site’s performance and profit via analysis of real time marketing,
merchandising, and operational data. By taking input from cross-site data
sources such as profitability impact, media waste, product availability,
inventory management and customer purchase history, the solution can propose
actions that reduce lost sales, driving time savings and revenue. Other users
of the DynamicAction solution include T.M. Lewin and Brooks Brothers. In a
separate development eCommera is understood to have raised significant funds
(c£25 million) to fuel expansion in Europe and the USA as well as to further
invest in product development. Currently employing 400, eCommera SaaS solutions
have been adopted by some 70 retailers in 32 countries, including ASDA and
House of Fraser in the UK.
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