Stanley Gibbons plans international expansion


After reporting a sales increase of 35 percent to £35.7
million ($56.5 million) in the year ended 31st December 2011,
stamps and collectibles specialist Stanley Gibbons reports that
among its main aims for the coming year will be international
expansion to bring the brand to a wider audience.

Its new Hong Kong office, opened this past September, contributed
£500,000 ($792,000) of sales to Hong Kong residents and
generated a profit in its first quarter of trading. Further
extending its reach in the region, the company developed trading
relationships in greater China during the last financial year,
enabling a further £500,000 of sales directly into the
Chinese market.

As well as an eye on China, Stanley Gibbons is also preparing its
assault on the US market. In a statement, chairman Martin
Bralsford said the business had completed its initial
investigation into opportunities in the United States, which
still represented the biggest collectibles market in the world.
This year will also see Stanley Gibbons explore the potential of
opening new offices in Switzerland, Singapore, Monaco, Gibraltar
and Brazil using a franchise-like model.

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