Superdrug has recruited 300 brands to its Superdrug Marketplace, which officially launches today. The platform sees brands, from premium beauty and wellness such as UpCircle Beauty to Vidrate, hydration drinks, partner with Superdrug to offer their products through the service for the first time.
The platform has been seamlessly integrated on Superdrug.com, providing customers with a smooth journey for purchasing products from both established brands and exciting new sellers. Third-party marketplace products will sit alongside Superdrug products on Superdrug.com and will be identifiable with a marketplace logo and banner.
The Superdrug Marketplace will bring an entire new range of undiscovered, innovative, affordable products to UK consumers for the first time, with a focus on growing trends including homegrown, female-founded, sustainable and inclusive new brands. Brands launching on the new Marketplace include cruelty-free ethical skincare range Up Circle, UK brand Nature Spell, Women’s razor brand FFS Beauty and Beauty Lovers favourite, Jecca Blac.
Marketing and eCommerce Director Matt Walburn, who led the development of the Marketplace at Superdrug, commented: “Marketplace is the exciting next step in our digital transformation programme. Our intention is twofold; to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on Superdrug.com; broadening and strengthening our accessible beauty and health offering to our customers.”
The Marketplace platform was developed with Mirakl, partnered with KPS, to implement the marketplace into Superdrug’s existing SAP commerce eCommerce platform. The team was challenged with delivering the project in a very short timeframe to ensure go-live was achieved ahead of peak trading.
Branwell Moffat, director of CX Consulting at KPS said “This has been a great project to be involved with and I’m excited to see the positive impact that this has for Superdrug and their customers. It’s been a fantastic partnership between the Superdrug, Mirakl and KPS teams who have delivered a high-quality marketplace implementation in a very short space of time. I can honestly say that it has been a pleasure working with the team at A.S. Watson and Superdrug and I’m looking forward to what we can do together in the future.”
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