Swabey invests in white-label wine business


First Resources, whose chairman is Nigel Swabey, chief executive
of multititle mailer Scotts & Co, has invested a
“significant six-figure sum” in wine distributor
Intervino. The investment will enable Intervino and sister
company East Coast Wines to expand their premises and create
jobs. The business’s private-label service, which trades under
the name Prestige Cellars, enables corporate and individual
customers to create “house wines” with their own
custom-designed labels from £5.99 a bottle.
Scotts & Co has been offering the private-label service in
several of its 12 catalogues, including Scotts of Stow, The
Original Gift Company, and Presents Direct, since September 2008.
“Five more household-name retailers are looking to offer
Intervino’s private-label wines this coming autumn,” says
Swabey, who forecasts sales of £6 million-£8 million
this year. Intervino will continue to be run independently by
managing director Richard Askam. On the back of this wine deal,
Scotts & Co will also move into selling beers and ciders.

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