Multichannel retailer Sweaty Betty has recruited Erika Serow as President & CEO of its U.S. business where she will lead a team of fifteen employees. Joining on 18th January, Serow will be charged with developing the business across retail and online channels. In addition, Andrew Merriman is set to join the UK head office as its CFO. Merriman previously held the same role at Thomas Pink and prior to that was with Gieves & Hawkes.
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