British activewear brand, Sweaty Betty, is reportedly seeking new investment following strong demand during lockdown.
The retailer has asked bankers at Goldman Sachs to tap private equity interest in a deal that could value the business at around £250m, according to The Times.
The business has more than 60 stores in the UK, US, Canada and Hong Kong.
Sweaty Betty is understood to have seen an increase in demand in ‘athleisurewear’, as people continue to work from home.
However, it is reported that the retailer was unlikely to achieve such a high multiple because it continued to have a bricks and mortar estate, which investors are wary about after the slide in footfall.
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