TCC Global, a global retail marketing company, has acquired online retailing specialist Summit. The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.
TCC Global was founded in 1991 by Richard Beattie, the group’s Chairman. Today, TCC Global runs campaigns in more than 70 countries, operating from 34 offices around the world. As one of the biggest players in the loyalty marketing field, it is a global leader in creating campaigns that deliver sustainable sales growth and enhanced brand equity for its clients, including many leading international retailers such as Tesco, Carrefour, Lidl, Aldi, Woolworths Australia and 7-Eleven. TCC Global works with a diverse range of partners including global brands such as Disney, MasterChef, Warner Bros., Pyrex and major FMCG suppliers.
Summit was launched in 2000, by CEO and founder Hedley Aylott, and has grown to over 160 staff in three locations across Europe. Summit received investment from Rcapital in 2015, accelerating the company’s growth. The business, which has worked with client s including Jaguar Land Rover, Peugeot, Argos, Reckitt Benckiser and Carpetright, brings marketing intelligence platform Forecaster which it developed in 2015 to draw data from a diverse range of sources and apply complex statistical models to predict the sales from any given online marketing spend.
Perry Valkenburg, CEO of TCC Global said: “Shopper understanding is central to TCC Global’s ethos. In the new world of retail, where bricks, clicks and commerce fully integrate, it is more important than ever to provide the best possible solutions and ones that address the whole value chain. We are adding more digital engagement platforms to TCC Global’s portfolio, so Summit’s expertise in online retail and data analytics will be hugely valuable. As a combined force we can deliver unrivalled expertise to the retail market.
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