Tesco is extending its online apparel business to international
markets. Launching this month, clothingattesco.com will expand
beyond the UK to deliver to other countries, initially in the
European Union. In particular, Tesco expects the offering to be
popular in Poland, Czech Republic and Hungary, where the
supermarket’s F&F label already has an established presence.
According to Tesco’s clothing director, Jill Easterbrook, Tesco
also expects a positive response from countries where there is a
high population of ex-pats, such as Spain and France. She added,
“By offering a delivery service to customers in a number of
European countries, not only are we testing the popularity of
such as service, but also gauging the response to our clothing
offer in these new markets.” The standard international
service will take between two and six working days starting at
£4.95.
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