The Hut Group (THG) has announced its acquisition of Christophe Robin, a luxury natural haircare brand which was established in 1999. Christophe Robin products are not tested on animals and are free of parabens, silicones, SLS, oxidants and ammonia, a factor which chimes strongly with today’s consumer for premium products with eco-credentials. It is a sector which is amongst the fastest growing, with sales reported to have increased by more than 40 per cent a year for the past two years and showing no signs of slowing.
Whilst the terms of the acquisition were not revealed, it is being suggested that the deal could be valued at north of £50 million.
THG’s CEO Matthew Moulding said: “Christophe Robin products are a perfect addition to THG’s portfolio of brands, with a strong ethos and positioning within the haircare market. We will leverage our world-class eCommerce platform, THG Ingenuity, and our global marketing structure to take the brand to new customers across the world.”
Founder Christophe Robin added: “Together with my CEO and partner Geraldine Hieronimus, we are proud of growing the Christophe Robin brand by an average of over 40 per cent over the last three years and exporting unique natural luxury French hair care products to more than 35 countries. I am excited to see the brand continue its adventure going forward with The Hut Group.”
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