THG Ingenuity has launched a THG Media print channel following the success of its digital magazines which grew in circulation by almost 50 per cent in 6 months. THG Media, the advertising and media solution within Inegenuity’s end-to-end eCommerce offering will now offer print magazines featuring quality content written by its in-house editorial teams, all accompanied by production shots and imagery from THG Studios.
Magazines will provide advertising opportunities allowing brands to expand audience reach, increase brand awareness and support new customer acquisition.
THG Media launched its first print magazine for Myprotein with 100,000 copies made available in January 2022. The brand expects all copies to be claimed and delivered to Myprotein customers with 30 days of launch. Further magazines follow for LookFantastic and Zavvi.
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