Thrasio has announced the acquisition of Yardline Capital Corp. (“Yardline”), bringing the organisation in house as a wholly-owned operating subsidiary of Thrasio. Thrasio provided the initial backing for Yardline and has been actively involved in the business since its inception; now Thrasio is furthering that strategic partnership by acquiring the remaining portion of Yardline.
This transaction brings together two high-growth companies in the eCommerce space: Thrasio, the consumer goods company reimagining omnichannel commerce and the largest acquirer of Amazon brands globally, and Yardline, a leading provider of growth capital and business optimisation tools for eCommerce entrepreneurs through Yardline Capital. By bringing Yardline and its platform into its suite of offerings, Thrasio can offer sellers financial support to accelerate their businesses, along with the guidance needed to efficiently grow their brands’ revenue and profitability.
“Thrasio is committed to helping Amazon and eCommerce entrepreneurs win, regardless of where they are in that journey,” said Carlos Cashman, Thrasio co-founder and co-CEO. “Almost 40 per cent of sellers who inquire about selling their business to Thrasio do so because they’ve taken their brand as far as they could without additional resources. Yardline will be an asset in creating more opportunities for these entrepreneurs and offering more sophisticated avenues for growth. They’ve been doing something different in the space—their strategic approach to providing embedded capital across eCommerce marketplaces is unique—and we’re eager to have their technology and proficiency on our team.”
Yardline’s proprietary Capital-as-a-Service (CaaS) technology empowers eCommerce platforms, marketplaces, and direct capital providers with embedded capital solutions. Through its API-based solutions, Yardline enables partners to become the funding engine for their customers, increase platform engagement, and create new revenue streams. Thrasio’s global reach will accelerate Yardline’s ability to expand its CaaS platform to new marketplaces and platforms globally.
“We set out to quickly build a platform to enable eCommerce entrepreneurs to work smarter and grow faster by leveraging our capital and expertise,” said Tomo Matsuo, President of Yardline, which he co-founded with Ari Horowitz. “It’s conceivable that every eCommerce-related platform will have FinTech capabilities in the future, and our acquisition by Thrasio demonstrates that Yardline’s CaaS solution is well-positioned to be extremely nimble and adaptive as that evolution continues.” Matsuo, a seasoned FinTech executive, will continue to lead Yardline as President and will be joining Thrasio’s senior leadership team.
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