Three client wins for provider ATG

Luxury jeweller Bulgari, Indian shopping portal
and war games retailer Games Workshop have chosen ATG as their
eCommerce provider.

Bulgari, which operates 228 stores worldwide, said it wanted a
web platform that would reflect its “unique culture
online”. The new site allows for the luxury retailer to
offer exclusive deals to special customers and encourage loyalty.
Bulgari is using ATG’s Affinity Selling tool to make automated
and dynamic recommendations, based on customer behaviour and
“the historical purchase affinities of other people in a
customer’s market segment,” said an ATG spokesperson.

FutureBazaar, a subsidiary of Pantaloon Retail (I), part of India-based Future Group, is also using the affinity module as well as ATG Commerce Service Centre, a software application suite that integrates personalised online commerce with order administration, sales support and customer care in the contact centre.

Meanwhile, Games Workshop has chosen ATG as part of its plan to launch an upgraded, multilingual and multicurrency version of its website later in the year. Games Workshop’s tabletop war games are sold through the group’s own chain of 340 stores, more than 4,000 independent retailers, mail order and the internet.

Further extending its capabilities, ATG recently announced its proposed acquisition of CleverSet for $10 million (£5.1 million). CleverSet is a developer of automated personalisation engines originally created for the US Department of Defense and other government agencies. The technology is used to optimise users’ web experience by presenting visitors with recommendations and relevant supplemental information.


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