The website of retro football-shirt etailer TOFFS (The Old
Fashioned Football Shirt) will soon be available in Russian and
Arabic. The site, which was relaunched in early 2011, is already
available in Spanish and Italian. Within four months’ time, says
Michele Finch, company secretary, the site will be translated
into Arabic and Russian with local customer services support
provided by partners in Kuwait and Moscow.
The new site, built on Dydacomp’s ecommerce platform and
integrated with the vendor’s MOM back-office management system,
provides TOFFS’ customers with concise stock levels, real-time
updates of customer orders and better aesthetic features such as
product zoom function and more detailed product information.
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