True has invested in fulfilment startup Huboo as an extension to its seed investment round. True is teaming up with Ada Ventures, Maersk growth and Episode 1, who is a co-investor in two of True’s existing seed portfolio companies, Klydo and ThirdEye.
Huubo is an end-to-end fulfilment service, managing storage, picking, packing and delivery for its clients based on a multi-faceted software platform which optimises all stages of the fulfilment process. It primarily services micro, small and mid-sized eCommerce businesses, an underserved market in the UK ad abroad.
Martyn Bysh, CEO, Huboo said: “Not only do we offer an end-to-end service to this market, but we do it at a price, and with a consistency, that other players can’t due to our proprietary software platform.”
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