Online luxury fashion retailer Avenue 32 has built its new website with eCommerce and managed services specialist Tryzens. The new luxury shopfront, delivered on the Demandware platform, was designed to delight Avenue 32’s customers and support the achievement of its growth plans, as well as implement a mobile ready solution.
During the consultation phase, Tryzens worked closely with Avenue 32 to ensure that all brand, customer experience, commercial and operational needs were satisfied. With a focus on simple and agile retailing, the team favoured a responsive and intuitive Software-as-a-Service (SaaS) platform that would also enable speedy implementation. Demandware was selected through a thorough review of options as the logical choice for the core technology to enable Avenue 32’s vision. Being a truly cloud based platform, with an excellent management centre, an open architecture that is designed for easy integrations and scalability, and a unique Retail Practice to assist decision making helped Demandware stand out.
Sinead Berry at Avenue 32 said “Being an online retailer, it is vital that our website can meet the demands that we are seeing in the market. With requests from the UK, Europe, America and further, we needed a website that was robust enough to stand up to high levels of traffic while reflecting brand continuity across regionally specific sites. Discussing both Magento and Demandware platforms with Tryzens, it was agreed that Demandware would be an ideal solution due to its scalable approach, allowing our platform requirements to be updated in line with our growing needs. As more consumers shop online, effective website functionality across mobile, tablet and PC devices was vital for the new site. We are delighted with the new site and the attention to detail Tryzens have provided in reflecting our brand and customer experience”
Along with the new site, Tryzens will also be providing preventative maintenance and proactive monitoring features to Avenue 32 to ensure their website is kept current, always on and functioning to serve customer demand.
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