Umbro is working with Equitbl to launch the brand’s first digital collectibles
Recently launched is, “The Nations’ Collection by Umbro”, which its design team had sourced and remixed from Umbro’s international kit designs to create the range. The team had taken iconic colours, patterns and geometric elements from fan favourites, to design standalone collections for England and Brazil, whilst also creating fusion shirts from other nations.
The range of digital collectibles will be available through Equitbl’s new Web3 marketplace ‘Dnizn’ which provides transaction facilities as well as digital collectible storage. There are also plans for a secondary marketplace from early 2023, to enable consumers to sell or exchange their digital collectibles and complete their collections.
“We are excited to partner with Dnizn to launch the first-ever Umbro digital collectible and officially mark our entry into the exciting world of Web3,” said Anthony Little, managing director, Umbro. “This collection represents our desire to delight and reward everyone with an experience that lives – and evolves – in the world of Web3.”
Equitbl partnered with AcidFC, a design studio that specialises in the world of football culture, to conceptualise, design and produce the limited-edition digital collectibles.
Umbro’s arrival into Web3 is embodied by the fashionably futuristic character ‘UmbroID’ (‘Umbro’ + ‘Droid’). Wrapped in the Nations’ patterns, ‘UmbroID’ is a digital manifestation of the football fan. It exists in a fantasy world inspired both by another planet and a desert environment at dawn. UmbroID sets the tone for future possibilities and provides the perfect setting for the vivid Nations’ patterns to take centre stage.
Converging utility, entertainment, gamification and community, the activation will engage and reward consumers with physical and digital giveaways through competitions and quizzes.
“Umbro is an amazing brand partner for the launch of Dnizn, our consumer marketplace,” said Equitbl CEO and co-founder, Steve Cumming. “We have created a safe space and simplified process for anyone to enter the world of digital collectibles feeling confident and secure in their purchases. Fans will enjoy engaging with Umbro in a Web3 environment that deeply values positive user experiences.”
“The Dnizn marketplace helps brands deepen the relationship with their consumers,” Cumming concludes. “Designed from the ground up to make digital collectibles easy and fun, Dnizn empowers brands to embrace the boundless new opportunities of Web3.”
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