Vinted, one of Europe’s largest online C2C marketplaces for second-hand fashion, has announced the acquisition of Dutch second-hand fashion platform, United Wardrobe.
According to Vinted, today’s announcement will enable the combined group to accelerate its rapid expansion to new markets and extend its international footprint. With a combined member base of 34 million buyers and sellers across 11 countries in Europe, Vinted and United Wardrobe have a vision to make second-hand fashion the first choice worldwide by encouraging the growth of responsible fashion and the circular economy.
From this week, the two platforms will gradually be integrated, and users of United Wardrobe will be invited to easily migrate their user accounts to Vinted, providing them access to a wider variety and range of second-hand fashion products, the company says. United Wardrobe members will join Vinted’s connected international platform, allowing them to easily transact across one combined marketplace spanning the Netherlands, France, Spain, Belgium, and Luxembourg. United Wardrobe members will also benefit from Vinted’s zero sellers’ fees, allowing them to list and sell items for free. Members of both platforms will enjoy access to a wider variety of items and a larger community of potential buyers and benefit from integrated payment systems and a range of shipping options.
Thomas Plantenga, Vinted CEO, said: “We have known the United Wardrobe team for some time and have huge respect for their impressive growth trajectory, their passion and entrepreneurial spirit. We share the same ethos and mission: to make second-hand fashion the first choice worldwide.
“Together, Vinted and United Wardrobe can scale faster – doubling our rate of expansion to new markets – and deliver a truly unique product to our community of members across Europe.”
Sjuul Berden, United Wardrobe CEO, said: “It’s always been our goal to connect our buyers and sellers on one central European marketplace. As of today, United Wardrobe users will be able to transact with the international community of Vinted, and share pre-loved fashion from Amsterdam to Paris, and from Madrid to Utrecht – all with no seller fees, secure payments and simple cross-border shipping.
“We’re in the midst of a global eCommerce boom and fashion resale is benefitting from that. Joining together with Vinted will enable us to make the most of this opportunity and, together, help accelerate the global movement towards a more sustainable fashion industry.”
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