Virgin Wines which operates primarily as a direct to consumer marketer of wines has reportedly called in investment bank Liberum to get an AIM flotation underway. The business boasts c.150,000 subscribing customers and has enjoyed high growth in demand during lockdown. Its offerings include craft beers, spirits and related gifts, as well as wines, which are offered to consumers as well to the corporate gifting market. Virgin Wines was originally founded by Direct Wines which pioneered UK D2C wine sales, back in 2000
The flotation could value Virgin Wines, which licenses the Virgin brand from the Virgin Group, at around £100m.
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