Wallace Sacks, which sells bed linen, soft furnishings and
accessories, has found a new home with Diverse Investments Group.
TDI’s portfolio also includes BodyJewelleryShop.com and
FourEyez.com, a marketer of fashion and novelty contact
lenses.
The previous owners, including the founder’s son Stephen Sacks,
divested the Wallace Sacks brand to concentrate on Muubaa, the
leather brand they launched in 2007. “Bed linen was
becoming a distraction,” says Simon Jones, formerly website
manager at Wallace Sacks and now Muubaa’s head of marketing.
“Our expertise lies in leather”.
The sale completed in April and the Muubaa team is now working on
relaunching the brand to raise awareness. But that’s not to say
it doesn’t already have an established following. “Muubaa
is international,” says Jones, adding that the German
market is already “much bigger” than the UK.
“We’re also successful in Scandinavia–particularly
Denmark, while other major markets include the USA and
Italy.” In the UK, Muubaa is sold in upscale stores
including Liberty and Harvey Nichols, as well as online.
Muubaa will officially relaunch in January, with a new website
built by Visualsoft. Greene & Sheppard PR is tasked with working
on raising its profile and emphasising its luxury
credentials.
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