As we approach the key retail period spanning Black Friday, Cyber Monday and Christmas), LoopMe, a leading outcomes-based platform, set out to understand consumer sentiment when it comes to retail purchases.
LoopMe surveyed 3,130 UK consumers from 2-6 September and a further 1,530 UK consumers from 28-30 September 2021 to uncover attitudes towards online shopping versus in-store, as well as the aspects they value most when Christmas shopping.
Consumers prefer spending more with retail brands in-store than online
- 70 per cent of UK consumers spend more in physical stores than with online retail brands
- Females are more than 2 times as likely than males to spend more with online retail brands than in-store
Consumers are most likely to buy clothing online
- 40 per cent of consumers are most likely to buy clothing online than in a physical store
- Females are 3 times more likely to buy clothing online than males.
Cheaper prices matter most to consumers when shopping online
- 34 per cent of consumers value cheaper prices as most important to them when shopping online
- 18-24 years olds value cheaper prices the most when shopping online
Consumer confidence in spending more is on the rise
- 47 per cent of consumers are confident that they will spend more with retail brands in the next 6 months than in the last 6 months
- Overall confidence in spending more with retail brands is highest among single females
Avoiding crowds is what matters most to Christmas shoppers
- 32 per cent of consumers will value avoiding crowds the most when Christmas shopping
- Females are more than 2 times as likely than males to value avoiding crowds
- 23 per cent of consumers are more likely to purchase products during sales periods
- 18-24 year olds are most likely to purchase products during sales periods
Consumers are more likely to shop online on Black Friday/Cyber Monday
- 46 per cent of consumers intend to make or are considering making a purchase on Black Friday/Cyber Monday – 16 per cent of consumers intend to make a purchase and 30 per cent of consumers are considering making a purchase.
- Females are more likely than males to make a purchase on Black Friday/Cyber Monday
- 37 per cent of consumers are more likely to shop online on Black Friday/Cyber Monday
- 18-24 and 25-34 year olds are more likely to shop in-store on Black Friday/Cyber Monday
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