Whistl Doordrop Media is celebrating processing 100 million items for its customers through Leafletdrop, its online leaflet processing tool. Leafletdrop has become increasingly popular during 2021 as businesses reopened and were wanting to re-engage with their local communities.
The self-service marketing tool enables organisations to target over 27 million UK households with geographic based leaflet marketing campaigns from their desktop either at home or in the office.
Originally conceived for SMEs wanting to cost-effectively target their local markets, the tool has become increasingly popular with national brands such as ODDBOX looking to target locally.
In 2021 Leafletdrop found that as well as driving footfall to traditional bricks and mortar outlets as they reopened, digital brands were increasingly using the leaflet generation and targeting tool to drive traffic to their online outlets. The tool is increasingly being used by new brands to build profiles cost-effectively. ‘Who Gives a Crap’ began using the tool in the past year to present a quality brand, delivering an environmentally friendly product, humorously.
Mark Davies, Managing Director of Whistl Doordrop Media, said: “Hitting the 100million mark for Leafletdrop is an amazing achievement. We are seeing that leaflets are, in a digital world, still one of the most effective ways for businesses to spend their marketing budgets and grow. We have proven that giving businesses control of leaflet campaigns, backed by the expertise of Whistl, brings benefits to the bottom line.”
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