Smartphone manufacturer HTC today has appointed tech distributer Widget to distribute its revolutionary new RE camera in the UK.
Launched
in the UK in December 2014 the RE camera is set to revolutionise the
way photos are taken by allowing users to take high definition photos
and videos without a viewfinder. It is designed to fit your hand
seamlessly and automatically turns on in your hand thanks to its touch
screen sensor on the body, takes photos and videos at the press of a
single button, and streams everything to your phone for easy editing and
one-press sharing. The RE camera is also compatible with both Android
and iOS devices and its waterproof construction lets you shoot up to 1
meter underwater.
Peter Frolund, UK and Ireland General Manager,
HTC, says of the device: “The RE is another example of the ongoing
commitment HTC has to brilliant design and innovation. Whether you’re at
a gig, cycling with friends or family, or going to the pool, the RE was
created with form factor and convenience in mind. Fitting perfectly in
the hand and working with both iOS and Android devices, a RE lets you
live life in the moment, not through the lens of a camera.”
Widget
specialises in bringing new products to market, having brought major
brands such as TomTom, Fitbit and Flip Video to the UK. Its customers
include all the major electronic retailers in the UK, Benelux and
Scandinavia.
“At Widget we know how to sell product,” said Bart Hoorntje
director of Widget UK Ltd and Now Mobile BV. “We have helped our
customers to build new categories of consumer electronics, bringing them
tens of millions of pounds and euros of new sales in the process. We
welcome this opportunity to do the same with a major manufacturer like
HTC.”
Frolund adds: “We’re really happy to be working with Widget
as our new distribution partner in the UK. Like HTC, Widget is a
proactive company and we have been impressed with the wide scope of
their work, which will create new opportunities for HTC to retail RE in
both consumer electronics and lifestyle outlets.”
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