The arrival of the Winter Olympics has seemingly inspired a new generation of athletes to embrace the cold climate, with online marketplace Fruugo seeing sales of products within the ‘Winter Sport and Activities’ category increase by 19 per cent since the games began on 4th February.
The Winter Olympics is a fantastic occasion that plays a key role in inspiring younger generations to take on new sports that may not be as mainstream in media. It offers an opportunity for sports such as skiing, figure skating and curling to be represented across the world, and for children to idolise new role models such as Eileen Gu and Chloe Kim. They have certainly played a part in influencing a new generation of Olympians, especially in Switzerland, USA and Great Britain, who take up 29 per cent, 9 per cent and 8 per cent of Fruugo’s ‘Winter Sport and Activities’ sales.
Products currently proving popular on the marketplace include a Kids Ski And Snowboard Training Harness and Easy Wedge Ski Training – further exemplifying the inspiration of the games on the younger generation who are looking to kick-start a new hobby and learn something new.
As highlighted by the popular ski training kits, the action-packed performances in the Skiing and Snowboarding Winter Olympic competitions have proved most popular, with sales increasing by 28 per cent since the start of the games, whilst the impressive performances of Gabriella Papadakis and Guillaume Cizeron in the ‘figure skating – ice dance’ category has caught the eye of the British public, with sales of ice skates increasing by 25 per cent in Great Britain.
With so many new and exciting sports being viewed by countries from all around the world it opens up an opportunity for new audiences to try out different hobbies. Online marketplaces such as Fruugo allow these audiences to have easy access to these unique sports and is the first step for many in trying out a new talent and getting closer to the sporting action seen over the last two weeks.
The occasion is also a great opportunity for retailers looking to target these new audiences. The growing demand in countries such as Great Britain, where winter sport activities is limited, showcases the chance for retail specialists to access new customers sparked by the increased interest from the games. Retailers in countries where winter sport products are regularly in demand, such as Switzerland, can not only tap into homegrown customers, but also reach new customers through cross-border marketplace channels.
These worldwide occasions offer a fantastic opportunity for retailers within specialist industries to utilise popular markets and maximise their brand awareness in the period of high demand. Online marketplaces offer sellers the chance to take advantage of these celebrations with cross-border sales.
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