WorldStores, the ECMOD Award-winning online retailer, clearly
values the power of print. The company, which operates more than
70 niche online stores including LogCabinWorld,
PatioHeatersWorld, and BedroomWorld, is introducing a print
catalogue early next year featuring editorial in the form of
“lifestyle articles” alongside products from its home
and garden ranges.
In July, the company secured £8.5 million investment from
Advent Venture Partners and existing investor Balderton, enabling
it to fund its next stage of growth.
Richard Tucker, co-chief executive of WorldStores, says the
catalogue’s focus will be on retention, rather than customer
acquisition. It will be distributed to 500,000 WorldStores
customers, complemented by inserts in relevant home and garden
titles. The catalogue’s purpose is to “build brand
awareness and drive repeat purchase” through WorldStores’
soon-to-launch umbrella site, explains Tucker. The new
WorldStores.co.uk site will feature the company’s entire 150,000
home and garden product catalogue, “giving a one-stop-shop
for everything home and garden,” he adds.
“Catalogues are an essential part of our marketing mix as
they are still the best vehicle for retaining customer loyalty
and lifetime value, even when those customers have been acquired
online and transact online. They also continue to play a
significant role in new customer acquisition, both here in the UK
and in all the European markets we currently serve.”
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