Yodel will deliver 250,000 books to over 2,000 bookshops and library collection points for World Book Night’s volunteers to collect and distribute. The annual celebration of books is run by the Reading Agency and seeks to encourage the 35 per cent of the population who don’t regularly read, to do so. Yodel currently handles over 3.5 million book deliveries on behalf of publishers, retail chains and independent booksellers each year.
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