Zalando is one of the latest online retailers to drive customer loyalty by devising a member scheme that offers unique benefits to customers in return for a subscription payment. Zalanda Zet is trialling initially in Berlin, Leipzig, Frankfurt and Hanover with customers offered the opportunity to access the service free for three months, thereafter paying the equivalent of just under £17 a year. The service package includes same-day delivery, collection of returns, priority access to sales and personal fashion advice.
The news comes as Zalando posts sales of over £1.7 billion for the first six months, representing a rise of more than 21 per cent over the same period last year.
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