Walgreens Boots Alliance will begin selling some of Boots’ brands in China via the Tmall following its agreement with Alibaba. Products will be selected from the No7 and Soap and Glory ranges, in an addition to others which have proved to be attractive to Chinese customers.
Walgreens Boots Alliance EVP Ken Murphy said: “This is a great opportunity for us to increase the internationalisation of our products and to utilise the many innovative technologies that Alibaba has developed. At the same time, our collaboration with Tmall Global complements our presence in wholesale and retail pharmacy in China with a fantastic new channel through which we can distribute our beauty brands in a market with almost endless opportunities.”
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