The online marketer of calorie controlled meals which was founded in 2008 by Kevin Dorren and Andrew Veitch is reported to have enlisted advisers at Grant Thornton to explore a sale of the Diet Chef business. Piper Equity invested £3 million in the business for a 40 per cent stake in 2010. Last year Diet Chef recorded sales of £15 million generated via its partnership with the TV shopping channel QVC and via its own website. It has 100,000 customers signed up for its continuity programme via which pre-prepared microwaveable meals are delivered to enable those following a diet to control their calorie intake.
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