Burberry appoints BBC Worldwide Chief as Chief Operating Officer


British brand Burberry has appointed former BBC Worldwide
chief John Smith to the position of chief operating officer. The company has
said that among his priorities will be a focus on executing Burberry’s brand
strategies, “particularly in digital media and mobile technology”. The business
has also announced the appointment of a new chief financial officer. Carol
Fairweather is promoted from senior vice president, group finance to replace
outgoing finance boss Stacey Cartwright, who leaves after nine years with
Burberry.

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