Very.co.uk has signed a deal with Channel 5 to become a key
show partner for Big Brother. The partnership launched last night on Celebrity Big
Brother and will continue later in the year with the next Big Brother series.
Very is supplying selected products for the house, including home and
electrical goods, dressing gowns and pink suitcases. A key element of the deal
is the “click to buy” page on Channel5.com, which offers users the chance to
buy the Very items seen in the Big Brother house. Bed specialist Dreams is
Celebrity Big Brother’s sponsor this year. It previously sponsored the show on
Channel 4 in 2009 and 2010.
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