Moki, a software provider enabling cost effective management, security
and analytics throughout the lifecycle of customer facing devices, has
announced that Clarks, the iconic British shoe manufacturer and retailer, has
selected Moki Total Control to deliver contextual and relevant digital
experiences via LG tablets in its 566 United Kingdom and Republic of Ireland
stores.
“In an increasingly omni-channel
retail world, there can be disconnects between the online and offline
experiences,” said Stephen
Foulser, Managing Director UK & ROI at Clarks. “Digital automation from Moki enables us to
deliver product information to store staff’s fingertips so they can keep
customers engaged throughout their visit. This ensures our physical and online
experiences mirror each other, while also increasing sales by reducing
abandonment and maximizing up-selling and cross-selling opportunities.”
The first phase of a three-year,
multimillion pound, digital automation programme for Clarks will use in-store customer
facing devices to drive digital interactions and augment the way footwear is
sold in brick-and-mortar locations. Clarks understood the challenges of deploying devices at such a
scale as well as updating the software and apps remotely after the initial rollout.
With Moki’s ‘boot to configure’
experience, device deployment is substantially simplified by
embedding Moki’s Total Control software in the device prior to shipping.
“We are delighted to work with a quintessential British brand like
Clarks as it continues on a next generation customer engagement journey,” said Tom
Karren, CEO of Moki. “In an increasingly digital world, the physical store is
enjoying a renaissance with store staff at the heart of this transformation.
Thanks to customer facing devices, retailers can bridge digital and physical
experiences delivered through contextual and relevant interactions in-store,
which is where long-term brand loyalty is created and nurtured.”
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