Retail marketing agency Leapfrogg has appointed former Snow+Rock online traffic manager Matt Martin as senior paid engagement consultant.
Working across premium retail brands including Lyst, Lulu Guinness and Crabtree & Evelyn, Martin will lead Leapfrogg’s paid search team, using his multichannel experience to implement new creative methods for clients as part of wider retail strategies. During his three years at outdoor sports retailer Snow+Rock, Martin was responsible for all traffic generation to various multichannel websites and Amazon Marketplace. He also managed external agencies, in-house resources for PPC, SEO and technology solutions.
“Matt’s experience of managing traffic and paid search from a retailer perspective will enrich Leapfrogg’s offering, allowing us to offer insight based on first-hand knowledge of the challenges retailers face selling online,” said Rosie Freshwater, MD of Leapfrogg. “Our team is growing as premium brands continue to recognise the importance of a sophisticated search strategy.”
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