| Category | Winner |
| Best Multi-Channel Business/Brand Annual Sales of up to £5 million B2B |
Workplace Depot |
| Best Multi-Channel Business/Brand Annual Sales of up to £5 million B2C |
Bio-Gard/Muck Munchers |
| Best Multi-Channel Business/Brand Annual Sales of £5-£15 million B2B |
Garden Trading |
| Best Multi-Channel Business/Brand Annual Sales of £5-£15 million B2C |
Weird Fish |
| Best Multi-Channel Business/Brand Annual Sales of £15-£30 million B2B |
Euroffice |
| Best Multi-Channel Business/Brand Annual Sales of £15-£30 million B2C |
ProCook |
| Best Multi-Channel Business/Brand Annual Sales of £30-£50 million B2C |
Ellis Brigham |
| Best Multi-Channel Business/Brand Annual Sales over £50 million B2C |
House of Bath |
| Children’s Sector | Great Little Trading Company |
| Womenswear & Accessories |
Madeleine |
| Menswear & Accessories |
Fife Country |
| Home including Food & Wine |
OKA Direct |
| Gardening & Outdoors |
Sarah Raven |
| Gifts, Gadgets, Hobbies & Home Entertainment |
Virgin Experience Days |
| Luxury Brands | Wall London |
| Charity Trading | The Royal British Legion |
| Office & Business Supplies |
Direct365 |
| Industrial & Warehouse Supplies |
Watco |
| Health, Medical Scientific Supplies & Equipment |
Medical Supermarket |
| Best Catalogue Creative & Production |
Fur Feather & Fin |
| Best Overall Website | Home Leisure Direct |
| Best Mobile Commerce | Lakeland |
| Best Exploitation of Technology sales over £25 million B2B |
Wolseley UK |
| Best Exploitation of Technology sale over £25 million B2C |
Office Power |
| Outstanding Customer Service B2B |
YPO |
| Outstanding Customer Service B2C |
Bureau Direct |
| Direct Commerce Readers’ Award |
Boden & Graze |
| Lifetime Achievement Award |
Simon Brown |
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