Superdry has placed its performance marketing account for the Australian market with Awin (formerly Affiliate Window). The retailer will use Awin’s technology to optimise existing affiliates and recruit new partners. Superdry’s goal for the Australian market is to achieve the brand awareness it has in the UK and Europe.
Cameron Rooney, affiliate marketing executive at Superdry said “To align with our other affiliate programme, we’re excited to announce the move to Awin for the Superdry AU programme. We’re happy to work with all types of affiliates to expand our brand awareness within the pace and look forward to growth on the programme.”
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