Criteo has announced the appointment of John Gillan as its managing director for the UK and Northern Europe. In this role, Gillan will drive the continued demand for Criteo’s portfolio of performance marketing offerings and further accelerate the growth of Criteo’s business in the UK and Northern Europe.
Criteo helps brands to deliver relevant, personalised and dynamic ads and sees $500 billion in commerce sales each year, twice the sales volume of Amazon. Gillan will leverage this indepth market knowledge, together with Criteo’s expanded product portfolio, to continue to help brands and retailers drive sales and improve conversion rates. He will also oversee the UK rollout of the Criteo Predictive Search platform which offers an automated, end-to-end search solution. Based on powerful machine learning, Criteo Predictive Search eliminates guesswork and systematically improves results from Google Shopping using precise, predictive optimisation across every aspect of the campaign.
“The world of eCommerce is now more competitive than ever. Shoppers are never more than a click away from buying on a competitors’ site; some consumers are driven by cost, others by convenience,” said John Gillan, adding “I’m very excited to be joining a company that is so well placed to help retailers and brands succeed in this highly volatile and ever changing landscape. Criteo has an innovative and growing product suite, an immense understanding of the shoppers’ journey coupled with a fantastic team, and I’m looking forward to expanding and increasing our business across the region.”
Prior to joining Criteo, Gillan was Industry Leader for the Retail Sector at Google UK, where he led and developed a team dedicated to driving eCommerce sales and online brand building for Google customers.
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