Bonmarche has released its results for the 53 weeks to 1st April 2017. These show a fall in pre-tax profit of 39.4 per cent to £5.8 million with underlying pre-tax profit falling by 40.6 per cent to £6.3 million. Sales had also decreased by 0.5 per cent to £228.1 million with like for like stores sales down by 4.3 per cent as opposed to online sales which were up by 2.2 per cent.
John Coleman, chairman of Bonmarche commented “We believe that the 50 plus market continues to be under-served and this, combined with the forecast increase in the number of people who are potential customers for Bonmarche, positions us well for future growth. We, therefore, aim to meet our overriding objective of growing profitable sales by gaining market share.”
The business is planning to focus on growing its online sales and leveraging its Bonus Club loyalty scheme.
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