Amazon has acquired organic grocer Whole Foods with the intention of targeting a far larger share of the online groceries market in the USA and here in the UK. This will intensify competition in an already fiercely contested market with Waitrose and M&S Food likely to be impacted the most if Amazon leverages the UK Whole Foods stores as it is expected to. Meanwhile, there has been speculation that Amazon may have Ocado in its sights as it seeks to carve out a significant share of the UK market.
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