Australian premium swimwear and beach lifestyle brand, Seafolly, has selected Tryzens as its eCommerce delivery partner. The UK service provider will assist Seafolly to harness the Salesforce Commerce Cloud platform, ensuring all its brands run seamlessly across multiple geographies, meeting local consumer expectations whilst reducing the overhead effort required to manage day to day operational and trading workloads.
Established in 1975, Seafolly has been at the epicentre of Australian beach lifestyle, quickly establishing itself as one of the most recognised swimwear brands worldwide. Today, Seafolly is sold in 41 countries through leading retailers and major online sites, as well as via 32 of Seafolly’s own stores (in Australia, the U.S. and Singapore) and its own direct-to-consumer eCommerce site.
With a strong international wholesale presence, Seafolly is now focused on building out its eCommerce operations by providing a richer customer experience for each of its brands that is relevant and accessible to its target consumer base around the world. The existing websites run on Magento version 1.
Nathan Alexander, IT director at Seafolly, said: “eCommerce is central to our global expansion strategy and we sought a partner with a proven track record in building successful online capability with established apparel brands to deliver on our strong international growth aspirations. From early discussions with Tryzens and their clients, it was clear they had thorough understanding of, and alignment with, the business goals of Seafolly, backed up by a positive, engaging and competent team to deliver on the vision. With Tryzens managing the implementation process, we can be confident of a high quality outcome, leaving us to focus on what we do best: designing exceptional products and delivering a seamless customer experience.”
The Seafolly win coincides with Tryzens’ own expansion into Australia this year, a move that will further bolster the system integrator’s international capabilities. This expansion has been motivated by a thriving eCommerce economy in the region, with online sales expected to exceed $32 billion in 2017.
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